Saturday, February 25, 2017

Paying for Social Media

Social media has become a very vital part of success in today's advertising world. Not only are people using social media to connect with friends and family, but people are able to set up pages and sites for businesses to enhance sales. In a book I am reading, the author discusses the value of purchasing social media accounts. The goal behind this is to gain access to more tools and grow your business. While there is value behind this, it is not something I am interested in doing. 

In "Social Media Marketing", by Jason McDonald, he expresses that individuals should look into purchasing a LinkedIn account because it "looks better" to employers. The issue I have with this is that the stigma of purchasing websites to be more successful was man-made. This is encouraging young people that they can buy their way to success, and not necessarily work for it. 

While I understand that media companies need money to operate their sites, the extra tools offered with a purchased account are usually analytics about who is watching your page. On Facebook, you can have that analysis for free and more information.

Depending on what your business needs and where your target market is, LinkedIn might be the best option for you. My only suggestion is to take advantage of all free tools given to you before you purchase a page. 

I'd love  to hear your thoughts on this! Comment below with how you feel about purchasing social media.

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