Thursday, March 30, 2017

Measuring a Company

Since 2009, companies have gone through many changes with the wave of social media. It is easier to measure results of campaigns and advertisements, and individuals can network with people across the world!

However, an early myth caused companies to believe that measuring results would cost too much and they would only lose money. Katie Delahaye Paine, author of "Measure What Matters", crushed this myth by stating that businesses will only lose money if they aren't aware of an unsuccessful tactic.

Today, more resources have become available and most are free! Companies should easily be able to afford these tools; all it takes is time to set up.

So what do you measure? Typically, companies will measure a Return on Investment, or ROI. This can be measured by taking the total amount earned and subtracting the project's budget. Also, many social media platforms have tools that allow you to see who is engaging in your posts and what posts are the most popular.

Once you are able to determine the people you are reaching and the money you have made, you can successfully prepare for your next campaign by basing it on the appropriate target audience!

Wednesday, March 29, 2017

Arguing on Social Media

Last year was a big election year for the United States. We were either going to have our first female president or our first non-politician president. Through the entire election process, I saw individuals in heated conversations, trying to convince their friends to vote for someone. But why?

Do people actually think that opinions will be changed by saying mean words and belittling their beliefs? If anything, you should try to establish a good relationship with the person and then persuade them. So often we let our emotions press 'post' before we have had a chance to think about what we are saying.

The saying, "If you don't have anything nice to say, don't say it at all," is especially relevant today. Only kindness will make people listen. Nobody wants to be told that they are wrong, especially on opinions. 

Next time you post, think to yourself, "What am I trying to do?" and "What are the chances that I will succeed?" If the chances are not high, save yourself the trouble and risk of hard feelings among friends and refrain from posting.

Older generations are always bashing social media, rightfully so, because we have abused it. Try to encourage more, complain less and disperse positive energy.

Tuesday, March 28, 2017

Only in Your State

As an Ohio native, I get very defensive when people bash my state and say there is "nothing to do". While there are a lot of cornfields, I was never bored as a child. I used my imagination and grew up to love Ohio. Aside from the occasional misfits, nobody complained about living here. Then I went to college. All I see on Twitter is complaints about being in the middle of nowhere and stuck in run-down Ohio. I wished that people would be able to see the same beauty in this state that I do. It was then that I discovered a website called Before the next time you complain about having nothing to do, check out this website and be amazed. Below are a few of my favorites!

1. Landoll's Mohican Castle 

Or as I like to call it, my wedding venue. This luxurious bed and breakfast castle offers 17 intimate suites, a cavern-like pool area and entertainment gigs. For less than $200, you can enjoy a night in a Jacuzzi tub and sit by the fireplace. The best news is, this destination is only two hours away from Ada!

2. Hocking Hills

If you are into nature, Hocking Hills has beautiful trails that lead to some of God's astonishing art work. If you have a camper, stay at the campsite! My family traveled to Hocking Hills when I was younger and those were some of the best times of my life. Nothing beats the memories made when you are stuck in a small space with five other people!

3. Swensons 

You wouldn't be in Ohio if you didn't get to experience all the great food options we have! Most restaurants are family owned and small in size, which makes the experience even better! Swensons, in Akron, Ohio, has only nine locations. Unlike most restaurants, Swensons is a drive-in. All you have to do is park your car and turn on the lights. Workers always rush out to you with a smile and ask if you would like to try their signature Galley Boy sandwich. After you have finished your meal, treat yourself to one of their irreplicable milkshakes!

These are only my favorites and it was hard to narrow it down to three! Ohio is a state unlike any other. We pride ourselves in the hard work and kindness that you see around every corner. So next time you try to bash my state, get to know it first and I will do the same with yours. 

Sunday, March 26, 2017

The Flowbee

This weekend, my mother's side of the family decided to celebrate my parents' 25th anniversary. My mom's oldest sister was visiting from Pennsylvania and her youngest sister came from Ashland, Ohio. After the festivities were winding down, my nana decided that she needed a haircut. It was then that I was introduced to an interesting object, the Flowbee. 

The Flowbee is a vacuum that cuts hair; created by Rick Hunts. The Flowbee offers a variety of extensions based on your hair length that can be attached and removed. Once you have decided the length you want, the Flowbee sucks your hair into a shaft with trimmers at the end. By slowly moving the Flowbee closer and farther from your head, it trims your hair to the length you chose. The Flowbee is a little over $100. I can attest that it does work, however, I personally would not use it because of the noise. 

If you are someone who doesn't like to leave the house, don't have time to get a haircut or are looking to save money, then the Flowbee might be an ideal option for you. For more information, check out their website here. If you do decide to try it out, comment below and let me know what you think!

Friday, March 24, 2017

The Professional Side of Pinterest

Recently, I got the chance to explore Pinterest differently than how I use it on a regular basis. There is a whole world of professionals out there who are using Pinterest to post their business ideas and tips.

When I read the book, "The Art of Social Media", Guy Kawasaki suggested linking blog posts to Pinterest. Originally I thought, "Why would anyone do that?", because I figured Pinterest was only a place for designing rooms, clothing and nails. Below are a few interesting topics that I found on Pinterest.

1. Budgeting

If you run a business, great! Pinterest has suggestions on how to save money when you advertise. If you are a college student like myself, there are multiple pins on how to budget through college. Also, there are tips for planning a budget wedding or event. 

2. Networking

Pinterest has a lot of great advice on the "Do's and Don't's" of networking and things that you can say to make yourself stand out. Not only do they give tips on how to succeed, but there are also pins on what you might be doing wrong in your networking. 

3. Social Media

Pinterest also has pins about how to be successful on all of your other platforms! They truly want their users to be successful!

I hope everyone gets the chance to discover all of the wonderful and unique tips Pinterest has to offer. If you don't have one, sign up for a Pinterest account today! You will be amazed at what you can find.

Wednesday, March 22, 2017

Creating a Promotional Video

Growing up, I always played around on Windows Movie Maker to make glorified Power Point videos to show my parents. My aunt was more of an expert at videography and photography and would make cool videos whenever someone in my family graduated or died. After seeing her videos at every family event, I tried to replicate them. 

When this project was assigned, I thought I knew exactly what I was doing, however, I have a MacBook now and I had never used iMovie. I played around with it and was able to upload my videos in the order I wanted with transitions. I spent the next few days calling my boyfriend to ask how to get my music to show up on the app and asking my brother to remove me from Family Sharing so I could purchase music without his credit card. 

After locating music that was a fit for my video, I discovered that iMovie has some elevator music already on the app for you. I added some background music and uploaded the video to YouTube. 

I find myself continually learning that pride comes before the fall. Hopefully now, I will be better equipped and prepared to make more videos. My advice would be to familiarize yourself with a program before you use it for something important! To check out my project, click this link!


Friday, March 17, 2017

My Live Tweeting Experience

Thursday evening, I had the opportunity to live tweet Ohio Northern University's PRSSA meeting. Our guest speaker, Lexi Messenger, works for a boutique agency called Geben Communication. Lexi had a lot of great advice which you can check out on my Storify! Below, I am going to talk about things I learned from this live tweeting experience.

1. Type fast and Summarize

Lexi had a lot of great things to say, so it was hard for me to pick and choose what I wanted to feature in each tweet! If possible, try to narrow each tweet into one or two main points. 

2. Inform the Speaker

This was something I failed to do beforehand and I felt extremely rude to be live tweeting while she was talking. The next time I live tweet, I will be sure to make the speaker aware of what I will be doing during their speech. 

3. Notify your Followers 

This was something I didn't take into consideration until I was given this assignment. Your followers need to know if you are about to blow up their feed! Send a few tweets out the day before or even one hour before so your followers can tune in. 

4. Have a Conclusion

When your event is finished, let everyone know and thank the speaker. 

It was wonderful to get to meet Lexi and learn tips about internships, finding jobs and the general workplace. Be sure to check out my Storify for this awesome advice!

Thursday, March 16, 2017

What Your Waitress Wants to Say to You

In August, I was hired as a waitress at Viva Maria's in Ada, Ohio. As my first serving job, it has been an experience learning the menu, how the business operates and how to work with customers. As someone who came from one small town to live in another, I thought most people would be very nice, however, I have encountered more rude people than I would like to admit. Below are a few things you can do to be a courteous customer and have an enjoyable dining experience. 

1. Split the check early

Are you out with your four best friends and all want to pay separately? No problem! Just please mention that before you order. At Viva Maria's, we all write and add the checks by hand. I'm sure a machine has its complications too, so please make it easier for your server. 

2. Address the appropriate person

So often I will have customers complain and pout about their food being overcooked or not tasting right. While I can relay that message to the kitchen, they often roll their eyes when it comes from me. Our manager is always happy to speak with customers about what may or may not be wrong with their food. Also, we do not have a say on whether you get a discount or free food so don't ask. 

3. Place the bill vertically when you are ready to pay

I do have other tables and I can't constantly check and see if you slid your credit card into the book. To grab my attention and have the bill taken care of efficiently, place it vertically when you are ready to pay. 

4. Be patient

On the weekends, we get very busy and I may have tables waiting for food for up to an hour. Please understand that I also want you to have your food so I can take more tables, but that doesn't always happen. The only way to ensure you eat quickly on the weekends is by getting the buffet. 

5. Tip Kindly

This should be obvious, but unfortunately people have not caught on. Currently, the appropriate tip is 15 to 20 percent. The majority of people still think it is 10 percent. I understand that a tip is not a fun thing to write out, but our minimum wage is half of what the standard is and our pay is mostly tips. If you can't afford a standard tip, you can't afford to eat out. If my service was bad, tell me, but don't leave me thinking you tipped poorly because you are just a terrible person. 

Now that you know a few courtesy rules for dining out, try them out and watch how wonderful your dining experience is!

Wednesday, March 15, 2017

Do Boys Use Pinterest?

Pinterest is the land of online shopping and do-it-yourself projects. However, it is mostly only used by females. I personally use Pinterest to look up hair and nail designs, bridal shower ideas and dorm room hacks. Since the population has always been largely female, no one ever posted stuff for the guys.

Before we can understand why nobody is posting for the male gender, we need to think about what boys would gain from Pinterest. The dorm room hacks are usually feminine, but the general idea can be repeated in different designs. Boys might also use Pinterest for tattoo ideas. If they are into fashion or need help refining their look, they can use Pinterest to see visuals of outfits. Last, the most common thing boys use Pinterest for is to get ideas for what their significant other wants.

There is a definite stigma around males who use Pinterest and it is something that needs to change. I also think, Pinterest could try to appeal to males more by pinning things that they would be interesting in pinning. So to all the boys out there: if you start creating pins for the male environment, you might be surprised with the response and growth of your page. It would also be cool to say you increased a community on a social media platform.

Moving forward, I think we should all consider the benefits of Pinterest and try to make it as inclusive as possible. 

Sunday, March 12, 2017

Using Time Efficiently

Procrastination. We have all done it and it is a very hard habit to break. When I arrived at college, I thought I was an expert at getting assignments done ahead of schedule and preparing for future assignments far in advance. When I arrived here, I realized that motivating myself to get up everyday and do something meaningful would be more challenging than I originally thought. In college, it can be tempting to procrastinate assignments and take naps all day because no one is telling you what you can and cannot do. Since then, I have learned a few strategies that I use to get my daily tasks done, prevent me from procrastinating, and keep a healthy lifestyle.
Before you can begin to plan your day-to-day productivity, look into purchasing a few calendars. I like to keep a large wall calendar as an overview for my month, an everyday planner for appointments, work, and family events, and an assignment or “to-do” notebook.
It is important to prepare your schedule in advance by adding due dates to your calendar as soon as you receive them. This is so you can prepare how much time each day needs to be devoted to each assignment.


Patrick Forsyth, author of “Successful Time Management”,  recommends to highlight first priority items; things that may have a short time to be completed and do those first. 


Accuracy in recording events is also important so you can ensure that the task will be fully completed when you run out of time. Forsyth also recommends to prepare for interruptions in a task that may cause one activity to run into another. 

Keep To-Do Lists

Be reasonable with what you can accomplish in a day. If you have a lot of homework or have to work that day, maybe just straighten up your room or take out the trash. Leave the longer tasks for a slower day. One tip that my mother told me is, “If it can be done in 5 minutes, do it immediately!” This will prevent little tasks from building up. 

Now that you know how to use your time efficiently, I’m sure you are all eager to book your schedules to the fullest, however, it is important to remember to take care of yourself.

Take time for yourself

Brett Hilder mentions that it is okay to say no to a task. In college, we can’t always say no to assignments, but we can be aware of how much we are capable of working at a part-time job or how much time we can dedicate to extra-curricular activities. 

A productive person, is a happy person. Make sure you are getting enough sleep and leaving time to eat and socialize with friends and family. At the end of the day, it is the people around you that are your motivation to do something with everyday. 

It may be hard at first to break yourself of the habits that you have already formed here at college. To start, try picking one thing to try to do differently for a month and watch the change happen.

Monday, March 6, 2017

Will We Need Television in the Future?

So often, we see videos on social media. Whether it is sports recaps or the Oscars, most everything can be found on YouTube the next day.  Now that everything can be found on YouTube for free or Netflix for a small cost, why is it that we still have cable television? Hulu provides all the shows you need and Facebook can give you small recaps. I can't even remember the last time I have watched something live because I have the mentality of, "it will come to Netflix eventually."

Lately, I have wondered why television companies cost so much. Do people realize that they aren't using their cable so often? Personally, my parents keep cutting our cable package back because we only use Netflix anymore. If I can't find something I want to watch then I usually forget about it. There isn't an urge anymore to see something that is in theaters. 

I am sure that cable companies are aware that people are not using their package-deal landlines and cable. I am curious to see what steps they take in the future to show people why they need this product. What does cable television offer that no other site does?

Now that I have gotten my thoughts out, I am going to watch some Netflix!

Sunday, March 5, 2017

Open House

Today, my brother had an open house for the house he just bought. 
Caleb and Courtney in front of the house.

My brother is 22 years old. He didn't go to college and bought this house by himself because he had no debt and remarkable credit. I am so proud of him for such a huge accomplishment! The house has three bedrooms and one bathroom. The inside is updated and very clean for an older house. The neighborhood is small, but they have everything they will need: gas station, grocery store and great Chinese food!

Caleb and Courtney are getting married in September on their seven-year anniversary.  I am looking forward to being in the wedding, but I am also excited for them to start their lives together. 

It was nice to see my family today and how proud everyone is of Caleb. It is because of him that I have started to slowly build credit and save money so I can buy a house when I am out of school!

Thursday, March 2, 2017

Twitter for Marketing

When my friends and I first got Twitter, we only followed people we knew. Everyone had a private account and Twitter was very exclusive to only acquaintances. As we got older, we began following pages for humor and entertainment. Twitter was a social app, strictly for people.
 As time went on, companies began to discover how interactive they could be with their customers through Twitter. Personally, I didn't follow companies because I didn't want advertisements filling my feed. The fact that companies were joining Twitter and seeing results in their marketing plans made me question how they were doing it. How are they getting people to voluntarily click to be advertised too?
Then I discovered their secret: interaction.

People LOVE the fact that they can message a successful business and receive a response. Once these companies respond to an individual, that person is taking a screenshot of the funny response and sharing it on their own feed. Multiples of people began mentioning their favorite companies and anticipated their response. 

One company that has particularly stuck out to everyone is Wendy's. Their witty and sarcastic responses have captured the attention of millennials and are rapidly gaining followers. Not only do they respond to every negative comment they receive, but they actively participate in current memes. 

Here is a link to some of their best: 

Lately, these companies have created their own personality and their pages are becoming a friend to follow. Twitter can now be great for advertising as long as companies are fitting into the culture correctly. It is nice to see that advertising can be fun!