Friday, April 7, 2017

The Snapchat Story not just for Snapchat

Snapchat, created in 2011, became a widely used social platform by millennials. As time went on, people of all ages began to use Snapchat and fell in love. 

Snapchat has a feature called My Story, where an individual can post a photo for all of their friends to see for the next 24 hours. The addicting part of this feature is that you can see who has viewed your story. The introduction of My Story has increased Snapchat usage, making Snapchat competitive with Facebook, Twitter and Instagram for most popular platform. 

Not long after the creation of My Story, Instagram added the same feature. You can edit and write text over your picture and it will stay visible for 24 hours. When Instagram introduced this feature, an outrageous number of millennials posted to their Instagram story with their Snapchat username as a mockery to Instagram. It took almost a month for users to even consider using their story on Instagram. Now, Instagram stories have become a regular for adults and celebrities, however, it is rare to see a young person post on their Instagram story. 

When Facebook discovered that adults enjoyed the story feature, they introduced the same thing to their site. Now, you can edit and write text over images that will be visible on Facebook for 24 hours. Sound familiar? I haven't seen anyone on my personal Facebook use the story feature, but I presume that will come eventually. The Facebook generation might not know how to use it and it might not be as simple from a desktop, which most Facebook users use. Whatever the case, Facebook has some work to do if they want to be competitive with Snapchat. 

Often, it doesn't take long for our generation to experiment and accept new features on our social platforms, however, Snapchat appears to be the most popular and used story feature to this day. With Twitter as a millennial-driven platform, they are the only site refraining from introducing this feature and they seem to be the smart ones for doing so. In this case, no one can beat Snapchat for the feature they created. 

1 comment:

  1. I have a love hate relationship with snap chat stories. I love when friends post funny and exciting snaps however, I hate the long snap stories of the radio playing driving down the road. I want social media to entertain me not see how boring your life is.