Monday, April 17, 2017

What are KPIs?

In the book I am currently reading, the author often uses abbreviations for business terms. One that is reoccurring is KPIs or key performance indicators. The book, "Measure What Matters", discusses measuring a company, different types of measurement and tips and tricks for a successful program. KPIs are a huge part of measuring your company's success.

KPIs often measure engagement. KPIs can be used to determine what is important to your audience, making that important to you. Once your company has set goals, KPIs keep track of if you are meeting those goals or not. recommends using the SMART technique.

1. Is your objective Specific?

2. Can you Measure progress towards that goal?

3. Is the goal realistically Attainable?

4. How Relevant is the goal to your organization?

5. What is the Time-frame for achieving this goal?

With these helpful tips, I hope you are able to use KPIs effectively and grow towards your goals!

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